New Home Sales Training

It has been said that familiarity breeds contempt. I assume that’s true in some cases, but in most instances familiarity simply breeds complacency. It brings about a casual acceptance, a matter-of-fact approach to things. Familiarity breeds ordinary.

That’s fine when it comes to an old pair of shoes or to your silverware. Not everything can be special. But it’s deadly when it comes to how you see your own homes.

I have seen so many salespeople (and to be honest, I’ve fallen victim myself) who display no particular affection for their own homes. They show their product as if it is just another home. They talk about their community as if it could be any other neighborhood in the country. Read more…