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Year-End Goal Planning

December 26th, 2009 Leave a comment Go to comments

new_years_toastI’m not into New Year’s resolutions. My experience is that people make resolutions on a whim, but they rarely take the necessary step of developing the plan that would turn the resolution into reality.

It’s really a question of whether you have a dream and whether you have a plan. Most New Year’s resolutions are all about the dream – about the desired end result. I would suggest that you look past the dream to the plan that will be necessary to make that dream come true.

That said, this is the perfect time of year to set goals and create plans to achieve them. So if you are so inclined, allow me to share three tips for putting together some 2010 goals.

1) Think Short-Term

If you’ve never really invested any efforts into goal accountability, I would advise you not to try to tackle a huge project right out of the gate. Don’t think about what you’ll accomplish in 2010 – think about what you’ll accomplish in January (or at most in the first quarter). I’m not saying you shouldn’t have big, hairy, audacious goals, but that’s not where I would start. The more manageable the goal, the better the chances you’ll achieve the results.

2) Break the Goal into Small Steps

If you struggle right out of the gate, you’ll need to go back to goal definition. It’s not a goal unless it can be broken down into small, well defined, manageable steps. For example, if you say, “My goal is to be the best salesperson in my company”, that’s not defined and it is impossible to break down specifically. But if you said, “My goal is to drive three self-generated traffic units a week for the month of January and to convert one out of every six into sales”, that is something you can get your hands around. You can then come up with steps for driving traffic, you can develop a self-training plan to work on closing skills, and you calculate your progress as you go.

If that is still too daunting, pick something smaller. The key is to keep the goals challenging enough to cause you to stretch, but manageable enough not to discourage you.

3) Write it down and post it prominently

Goals are like a lot of other things in life: out of sight, out of mind. So write the goal(s) down and post it in a prominent place. Look at it every day. Hold yourself accountable.

Why not take 15 minutes right now to plan out a goal. Already have one in mind? We’d love to hear it. Chime in, please.

Set your goals – and change your world!

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  • natashamcbroom
    Hi Jeff,
    I am working on my January goal right now for a project we are doing with in my sales force. Having just come back to the industry from taking a year off I must say, what a great year to take off! Geeze, it’s brutal! That being said I came back with a bang and took on a troubled community. I was quite successful selling it the first few months. December however: traffic and sales came to a screeching halt. I needed a new out look. No matter how sharp my skills are, sometimes there are out side forces that will prohibit sales.
    My goal for January is to make this neighborhood look like there is a circus going on here! I started by contacting marketing for a larger sized pendant flags, moving a large trailer to the front dirt parcel for more visibility from my major street. I drove the signage and realized that one of my biggest signs is being covered by an over grown tree. I am starting small, but in conjunction with my realtor presentations, local business visits, and plea to management for an increase in realtor compensation I am dedicated to making Rogers Ranch the #1 selling communities in 2010! Thank you for feeding me my dosage of positive each week!
  • I love i! I particularly love your attention to driving what I think is the most important factor in new home sales success - positive energy. The customers don't want to just buy a home - they want to be a part of a movement! Think Starbucks, or Apple stores, or In-n-Out Burgers. Create that magic and they'll be ready to be a part of it!
  • tamarahyland
    Jeff:

    I am a sales manager and fortunate to have a job right now! My challenge for the first quarter of the new year is to sell those spec homes in difficult communities where the buyers have dried up. The lack of buyers is mainly due to the financing challenges that we now face and people not moving to the outlying parts of town. Our company still has a presence in these locations and I seem to be doing all of the "same old things" to drive traffic: Realtors, email, website, banners, dropping prices and paying closing costs. I have even changed sales staff thinking that a new attitude would be helpful. Any suggestions? My owners do not care about the economy, they just want sales!

    Any thoughts or suggestions?
  • Trouble-shooting a slow-moving community from a distance is a task I have not figured out. But on the top level, you need analyze five things:
    1) Exposure - are you seeing enough traffic to make a sale
    2) Micro-market conditions - are there are enough buyers to go along in the immediate area
    3) Product presentation - do buyers like what they see
    4) Sales presentation - can you prove that the salespeople are doing all that is necessary
    5) Perception of value - if all the other factors are in place, it means the customers don't see enough value to justify the price
  • Marci, Thanks for your question - it's a real challenge these days to have a goal like yours, but there are steps you can take towards that vision. In this case, goals can be viewed like an athletic competition. In athletics you cannot always control the end result; you can only control the effort that leads to the result. John Wooden (the legendary UCLA basketball coach) never talked about winning - he talked about "playing perfect". He figured (and rightly so) that if his team played perfectly they would win a whole lot of games (and they did!).

    It seems to me that you need to determine what "playing perfectly" means in regards to a job search. What are the specific efforts needed, in what frequency, with what polish and perfection, in order to get your name out there as much as possible? What are the networks you need to join? Who do you need to talk to? How strong is your resume? And your interviewing skills?

    Do an assessment (and it will help to have honest people to give you honest feedback on this) of how close you are to "playing perfect" in your job search. See if that doesn't give you some clues as to the next steps you should take.
  • marciobrien
    Hi Jeff, I always set goals every year but this year is the most difficult for me because I do not have a job to make a plan for. Ofcourse that is my goal but I'm not exactly sure how to break it down to applying for so many jobs a week or talking to so many people etc. There are not many openings at the moment or None that I can find so far. I'm on Linkedin ,Career builder etc. Any tips on how to make this work? I really want to get back in to New Home sales!
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